Marketing Sources in Mav lets you create a custom postURL that’s tied to a specific lead source. These URLs act as destinations where lead data can be sent, and each one is automatically tagged in Mav so you can see what’s working and optimize future campaigns.

For example, if you’re sending leads to Mav from two different sources, you can create two different Marketing Sources (one for each) and Mav will tag incoming leads accordingly. No manual tracking needed.

1. Go to Integrations > Marketing Sources

2. Select “New Marketing Sources”

3. Give your source a clear, distinctive name, select the source it’s coming from, and choose the playbook where your leads will be sent

4. Click “Save Marketing Source” - Mav will generate a unique postURL for you to use.

5. Select the link icon to view the Marketing Source Integration Instructions. You can also select the “Email Integration Instructions” to share them with your team.  

6. Send leads to that URL via form or JSON

7. Mav tracks the source automatically and kicks off the follow-up

Once you have a postURL, leads can be sent in one of two formats: 

1. Form Submission (URL-encoded) 

Send a form submission (like from a website form) using POST to the provided URL. Include fields like:

first_name=Jane&last_name=Doe&phone=1234567890&email=jane@example.com

2. JSON format 

You can also send leads in JSON format:

curl -X POST "https://hiremav.com/marketing_sources/acc_2SbUe8xLqEqrL3/mks_kgaafDRBWshCzp" \
  -H "Content-Type: application/json" \
  -d '{
    "first_name": "John",
    "last_name":  "Doe",
    "email":      "john.doe@example.com",
    "phone":      "5551234567",
    ...
  }'

Each postURL can accept either format, and Mav will automatically associate the lead with the correct Marketing Source.

To begin sending leads to Mav, the following lead parameters must contain data: