Marketing Sources in Mav

What are Marketing Sources? 

Marketing Sources in Mav lets you create a custom postURL that’s tied to a specific lead source. These URLs act as destinations where lead data can be sent, and each one is automatically tagged in Mav so you can see what’s working and optimize future campaigns.

For example, if you’re sending leads to Mav from two different sources, you can create two different Marketing Sources (one for each) and Mav will tag incoming leads accordingly. No manual tracking needed.

How it works

1. Go to Integrations > Marketing Sources

2. Select your source from the directory and click “Integrate”

   1. If your source isn’t listed in the directory, select “My Sources” and choose “New Marketing Source.” Then follow the steps listed below. Be sure to give your source a clear distinctive name.
3. Select the playbook where you want to send your leads and click Save & View Instructions

4. You’ll be provided with a postingURL and lead parameters. You can also opt to email the instructions to yourself or a team member.  

5. Send leads to that URL via form or JSON

6. Mav tracks the source automatically and kicks off the follow-up

How to send leads to Mav

Once you have a postURL, leads can be sent in one of two formats: 

1. Form Submission (URL-encoded) 

   1. Send a form submission (like from a website form) using POST to the provided URL. Include fields like:
      first_name=Jane&last_name=Doe&phone=1234567890&email=jane@example.com

2. JSON format 

   1. You can also send leads in JSON format:
      curl -X POST "https://hiremav.com/marketing_sources/acc_2SbUe8xLqEqrL3/mks_kgaafDRBWshCzp" \
  -H "Content-Type: application/json" \
  -d '{
    "first_name": "John",
    "last_name":  "Doe",
    "email":      "john.doe@example.com",
    "phone":      "5551234567",
    ...
  }'

Each postURL can accept either format, and Mav will automatically associate the lead with the correct Marketing Source.

Required fields

To begin sending leads to Mav, the following lead parameters must contain data: