Leads - Total leads for that period or source.
Positive Intent (PI) - Total leads for that period or source that have expressed positive intent.
Note: Positive intent is any lead who has opted-in to the experience and offering but has not yet driven an outcome or win.
Wins - Total leads for that period or source that have resulted in an positive outcome (Party Line, Call Back, Link Click, etc)
Positive Intent % - Total percentage of leads for that period or source that have expressed positive intent.
Win % - Total percentage of leads for that period or source that have resulted in a postive outcomes.
Win / PI % - Total percentage of positive intent leads for that period or source that have converted into a postive outcome.
Outcomes - Breakdown of total leads per outcome.
Note: This will be a dynamic list of outcomes based on the Playbook.